Social Media Posts that are Igniting – Week of 3/31

The following are Ignite’s favorite posts coming out of this week. Enjoy!

Nick O’Neil gives an overview of the latest study by the Canadian research firm Pollara, discussing that “influencers” are also determined from a number of factors including subject area credibility, and the context of associations.

More and more online retailers are going to start dipping their toes into Social Media in the coming year, however, spending is still very small.

An example .pdf file released by the BBC, outlining their guidelines to social media engagement. “The strategy relies on the BBC engaging with users on the sites where they go, in the conversations they are having, off bbc.co.uk as much as on bbc.co.uk, in part so that users who may consume little or no BBC content can discover for themselves and enjoy more of what we have to offer.”

Vivaty, a start-up based in Menlo Park, Calif., is creating 3-D virtual chat rooms that people can embed on their website. MMORPG meets Myspace, with a dash of Facebook. Unlike Second Life, which requires an application to be run off of your computer, Vivaty is completely browser based.



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