Everyone loves to go on vacation but who wants to actually spend time planning one? Don’t you wish you could just snap your fingers and be in a tropical destination where all of your worries just melt away? Well since that isn’t possible yet the...

Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...

When Google+ came into existence in 2011, it was a lot to take in and viewed as a rival to Facebook. There were a lot of jokes about it being introduced around the fact that you had to have one in order to do pretty...

Every business owner knows that being at the top of a Google search is worth real money, but most businesses are in the dark about how Google chooses whom to place in those coveted top positions. The precise formula of how search engines work is a...

You have a Problem: You write persuasive, consistent, potentially viral content but you are still getting beat by link-buying spammers. You're leveraging SEO best practices and you have a robust social presence but you’re still not driving enough web traffic or enjoying the kind of...

While many marketers are well aware that Google (and the FTC) wants influencers to disclose content that is sponsored or compensated, Google has also released blog posts and videos on the subject of advertorial content that gives additional instructions and warnings for brands conducting influencer outreach. In these resources,...

Google is big on personalization nowadays. If you are like me and have ever wondered, why is Google showing me this result near the top of my SERPs (search engine results page), and how exactly is Google attributing this social connection to me, then this...

For those of us eagerly waiting brand pages, Google Plus has recently thrown us a bone in our wait by adding a new "Games" offering to its social network. These games are reminiscent of the current games that are available on Facebook, however they provide a user...

Google+ has created quite a lot of buzz (again) and businesses have been trying to get into the mix. However, Google's message to brands has been to remain calm whilst the Googlers work on some snazzy new business pages. We thought it would be fun...