06 Jan Your Guide to Planning an On-Location Photoshoot
Today is shoot day, and as you speed along with your camera, tripod, and lighting gear in tow, you suddenly realize you forgot one of your lenses. No worries, another coworker should have a backup. You arrive at the location and see a fully packed parking lot.Wait… did they say Lot B or Lot F? Again, no worries. You eventually grab an open spot, though wildly inconvenient, a few minutes’ walk from the building. You finally make it to the door, sweaty but still functional, only to realize you don’t have your media passes, and you don’t have anyone’s number.
Quick Navigation: Key Concepts
- What is the Goal/Objective of the Shoot?
- How to Secure and Study Your Location
- How to Plan Shoot Day Logistics
- What to Remember for Client Success
What is the Goal/Objective of the Shoot?
How Do You Gather Pre-Shoot Information About Your Client?
Pre-Work: Gather as much information as possible about your client and their desires before your shoot. Before setting foot on location, it’s essential to understand the purpose and objectives of your shoot.
What Style Should Your On-Location Shoot Be?
Style: Is it a beauty shoot or more lifestyle-focused? Having an idea of what style the client is looking for will help you determine layout and visuals. It will also help you determine whether any props or elements for set design need to be purchased in advance.
How Do You Plan the Background for a Photoshoot?
Background: What does your location look like and what should it look like for the shoot? Create a lookbook or mood board to help you visualize the final product and spark ideas that can make the shoot even more creative and impactful.
Why Does Knowing Your Audience Matter for Content Creation?
Audience: Knowing your audience is also important, as it will guide the overall look and feel of the shoot. Having content that resonates with them is important, so the brand feels authentic.
How to Secure and Study Your Location
Once the location is locked in, it’s time to build, or build on, the infrastructure of the space. Think of the location as a blank slate where your story will unfold. It’s up to you to shape that story and decide what you want your audience to experience.
What Permits and Logistics Do You Need for On-Location Shoots?
This is where you check for permits, confirm parking, and make sure your shoot complies with any rules or regulations tied to the space. It’s also essential to evaluate the surroundings and note anything that could impact your shoot. Are you in a hall or event space? Will it be loud? How’s the natural lighting? Will you need to bring extra lights? What’s the weather looking like on shoot day?
How Do You Prepare for Unexpected Obstacles During a Shoot?
These details matter, as they can quickly become obstacles if overlooked. Planning by identifying what might go wrong and gathering the right equipment is the best way to keep the shoot day running smoothly.
How to Plan Shoot Day Logistics
What Should Be Included in a Shoot Day Schedule?
Once the location has been fully detailed and your equipment list is gathered, it’s time to map out what will happen on shoot day. Create a schedule, outline, and timetable for the day. Every hour should be roughly documented, including the time, where you’ll be, and what needs to happen to keep the day running smoothly and according to plan. A checklist is also helpful to make sure that every piece of equipment is accounted for before and after the shoot wraps. It is easy for small pieces to get lost within the business of the shoot day.
How Do You Assign Roles and Responsibilities to Your Crew?
Assign each crew member a clear job and objective. Whether someone is managing permits, handling lighting, conducting interviews, or assisting with general tasks, every role contributes to keeping the day organized. Coordinate arrivals, decide where everyone should park, and make sure you all have each other’s contact information. Pack a “survival kit” with essentials like a first-aid kit, snacks, extra SD cards, and any additional gear your team might need. When everyone knows their role and is prepared, the set runs more smoothly.
What Should You Do When a Shoot Doesn’t Go as Planned?
However, there is always the chance that the shoot may not go as planned. Maybe your interviewee doesn’t show up or the schedule of events changes appropriately — don’t panic! Life is full of unexpected moments. Embrace the unexpected and be ready to pivot. That unexpected change may be the piece of footage that enhances the overall shoot.
What to Remember for Client Success
What Are the Key Principles of Successful On-Location Shoots?
- Planning is Essential: No matter whether you’re on an on-location shoot or working somewhere more familiar, planning is key to ensuring a smooth and successful day.
- You Can Never Over-Prepare: There’s no such thing as overplanning; you can never prepare too much for the unexpected.
- Remember Your Purpose: Remember why you love your craft and the overall goal of the shoot. Keeping these two things in mind will help you push through.
- Every Role Matters: Each team member should know their responsibilities, and together, you support one another to achieve client success.
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