Talk about some big news this past week on the social media stage. Snapchat has changed their name to Snap Inc. and released their first hardware product called “Spectacles”. Big moves for a fairly new social platform! But what do these moves mean for marketers?...

29 September, 2016

Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In the United States, the rate has gone up by 94%; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. We as...

27 September, 2016

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world. From Buzzfeed’s exploding watermelon to a Metropolitan...

21 September, 2016

Creating content for social media can sometimes be a tedious and challenging task for many social media marketers. Challenges can begin developing during the planning process and trend through execution. However, Kyle Stuef, Director of Content Production at Ignite Social Media, has laid out four...

03 May, 2016

It’s no secret that social media is moving away from highly produced content, particularly video. These days, people want raw and real – an unfiltered window into the lives of others. Up until now, Periscope and Snapchat, to name a few, have owned this space and...

21 April, 2016

Are you a content creator and frequently challenged by Facebook's 20% rule for promoted content (or ads as Facebook calls them)? Images in your ads can include text that meets our general Advertising Guidelines, but may not include more than 20% text in the image to...

12 April, 2016

Is your brand Facebook obsessed? It's hard to avoid the behemoth social network. Many brands make it their top priority for all of the right reasons. Particularly brands with limited resources who aren't quite sure they are able to spread them across managing multiple channels. However, there is...

13 January, 2016

Live streaming isn’t anything new. So when live-streaming mobile applications like Meerkat and Periscope came out, they weren’t reinventing the wheel. But they did give them a big push to get them rolling. Meerkat unfortunately, is kind of moot at this point. Periscope, Twitter’s own live...

30 October, 2015

Facebook is getting into the live-streaming space, but only for celebrities with verified accounts. Public figures (actors, athletes, influencers, musicians, etc.) are now able to launch a live-stream through the Facebook Mentions app. We will take a look at how Facebook live-streaming works, examples of...

14 September, 2015

Ever since Meerkat and Periscope launched in March, they have been going round for round trying to become the leader in social livestreaming. Meerkat took the early advantage being the first mover and capitalizing on the buzz at SXSW. But, thanks to its relationship with Twitter,...

06 July, 2015

Within the past year we've witnessed Facebook actively trying to steal shares of video videos from YouTube, and for the most part it appears to be working. Could it be that YouTube is losing its appeal for users? Could it be from the algorithm changes Facebook has made within...

18 June, 2015
Ignite Social Media