I sat down this afternoon to a talk that arguably took the cake at SXSW 2013. Jonah Berger, graduate of Wharton School of the University of Pennsylvania, talked to our crowd about the science behind true virality, which he explores in his book, Contagious: Why Things...

10 March, 2013

This morning, I sat in on a panel entitled "@BettyDraper's Guide to Social Storytelling." Helen Klein Ross, Founder of Brand Fiction Factory and the voice behind @BettyDraper, discussed how brands can use storytelling to enhance the fan experience. Start at the bottom and work your way...

12 March, 2012

The rate of fan page growth has clearly slowed over the last several months. While two of the past 12 months have seen average growth over 30%, this month sees average growth of only 2%, and only three pages in the Top 50 were able...

03 October, 2011

Nothing quite encapsulates the feeling of the weekend like a nice, cold beer. So, in honor of the many few cold cans I emptied this weekend, I am going to continue with our series of 26 Social Media Marketing Examples in Detail by examining the...

19 May, 2009
Ignite Social Media