Anyone familiar with social media community management knows that a good portion of the job involves customer service care. Some days, it feels like the questions and complaints never end and the work community managers usually enjoy can unfortunately become monotonous and stale.  Giving the...

16 November, 2015

Many a marketing team has sat around a table brainstorming about what their customers want to hear. Instead of guessing which types of content to create, try listening to your customers instead. When used to monitor customer conversations and uncover real customer concerns, your social listening...

02 October, 2015

It’s that time of year again. When the time-honored tradition of cutting down nets, busting brackets, and ravenous fandom takes hold in the cube farms across the country. Hope springs eternal that one college team can provide an individual their bragging rights for the year...

02 April, 2015

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...

26 March, 2015

Your audience is on Facebook and Twitter every day, but your engagement numbers are decreasing. You Google the top social brands you know, and their numbers don’t look like they’re dropping. What’s going on? You may have become part of the 99%. A new study from...

26 August, 2014

Social media monitoring is a critical aspect to any well thought-out social strategy implementation. Many practitioners often question whether or not today’s tools justify the spend and, even more importantly, what tools should be used for their company’s specific situation. The honest truth that most...

21 June, 2011

As most of my coworkers know, I get incredibly excited when I find new tools.  This month's find is no exception. Over the past few weeks I was on the hunt for a really good RSS desktop application that is easy to use, customizable, and...

29 July, 2010

In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today. Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to fully take advantage of conversation...

06 February, 2009

Other members of the Ignite Social Media team laugh when I rant about Google. "Great technology. Ugly user interface." Google Reader is a great example of that, but now there's a solution to get your RSS feeds served up with some design consideration and...

23 June, 2008
Ignite Social Media