3 Ways Foursquare is Impacting Social, Local, Mobile Search

Foursquare has been on a bit of a roller coaster ride over the past year-or-so trying to stay relevant in Social, Local, Mobile search. However, it appears that things are finally looking up for the platform that gamefied social check-ins. The platform is on a...

Facebook Testing New Ad Unit

Yesterday a member of our team noticed a new Facebook ad unit that pulled in a recent article from NY Times, while offering the ability for users within the newsfeed to also like the NY Times brand page on Facebook. We reached out to Facebook to...

Foursquare API Offers Possibilities To Engage with Customers

Foursquare provides many useful tools to help spread the word about your brick and mortar establishment. The social media marketing giant added an update to its API that many marketers have seemed to miss, an apps platform that offers features to venues that can greatly...

4 Ways Foursquare Can Survive in the Facebook Places Era

In case you hadn't heard, Facebook launched yet another category-redefining feature last week. This time they shook up the still-emerging world of geo-location services, where buzz-worthy startups like Foursquare, Gowalla and Booyah (MyTown) had been steadily and somewhat quietly testing models, adding features, and building...

Foursquare a game? You may be missing the whole point

I'm on a plane flying from client meetings in Seattle to attend SxSWi in Austin. When I get there, I'm going to check in on Foursquare and Gowalla. Probably Loopt, too. Maybe I'll break out my old Brightkite ID (probably...

New: You Can Now Resign as Mayor on Foursquare

The hot location-based social network/game site Foursquare has made a somewhat significant change to the rules. It seems that you can now resign as mayor of any destination on Foursquare.

While this may save some potential embarrassment for folks who realize their fondness for a...