26 Nov Ignite Social Media Wins Three W3 Awards
We are proud to announce that we recently took home three W3 Awards in partnership with our clients. We received a Gold Award for Social Content & Marketing: Culture & Lifestyle, a Gold Award for Social Features: Social Presence and a Silver Award for Content & Marketing: Travel. There were over 5,000 entries by agencies this year and we are proud to have been awarded amongst many great brands.
Gold Award for Social Content & Marketing: Culture & Lifestyle
Our first award was for our work done with our client, Discover Boating. Discover Boating focuses on increasing participation in recreational boating by demonstrating the benefits, affordability and accessibility of the boating They came to us looking for a partner to increase boating participation and manufacturer referrals from their social channels.
Ultimately, our social media campaign successfully and efficiently drove qualified users down the path to conversion. Socially referred traffic converted at 2x the rate of traffic from the previous year. We also decreased the cost per manufacturing referral by 62%.
To learn more about our award-winning social content and marketing work with Discover Boating visit our case study.
Gold Award for Social Features: Social Presence
Our second gold award was for our work done with our Altar’d State client. Altar’d State is a women’s fashion retailer with 80+ stores in the United States and an eCommerce website. They came to us to help them increase sales and donations through increased real estate and eCommerce traffic, while also elevating their brand ethos of “Stand Out for Good.”
Our strategy successfully drove a significant amount ofsocially-attributed sales throughout the year. We had a 77% year-over-year increase in socially referred online purchases and an 88% increase in year-over-year last touch sales attribution for social media.
Learn more about our award-winning social features and presence work with Altar’d State by visiting our case study.
Silver Award for Content & Marketing: Travel
Our silver award was for work done with our Visit the Outer Banks client. Visit the Outer Banks of North Carolina (Outer Banks) came to us seeking a partner to leverage social media to drive engagement and increase off-season travel. Their overall objective: elevate the Outer Banks as a year-round destination to new fans and encourage repeat visitation with existing fans.
Our comprehensive paid media approach focused on KPIs tied to the Outer Banks’ marketing objectives led to the creation of 429 ad sets with varying targets and creative executions to maximize efficiency. Strategic creative and messaging reduced our cost-per-conversion by 24% and increased site traffic by 17% year-over year.
About the W3 Awards
The W3 Awards celebrate digital excellence by honoring outstanding Websites, Web Marketing, Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide. The W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between.
The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals of acclaimed media, interactive, advertising, and marketing firms. AIVA members include executives from organizations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby’s Institute of Art, Wired, Yahoo! and many others.