In the fast-paced world of social media marketing, video content reigns supreme. Short-form videos, in particular, have exploded in popularity across platforms. But as marketers, we need to ask ourselves: what really counts as a view? Understanding how different platforms measure video views is important...

In today's fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand's reputation. At Ignite Social Media, we understand the importance of...

https://youtu.be/sUWR69UiJGILiquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company's founders understood one critical truth - in a saturated marketplace, simply launching a new product is not enough to get...

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