In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI...
Guest Post by Jason Keath, co-founder of Social Fresh and author of the upcoming book, "The Case for More Bad Ideas." More information on Jason follows the article. I read about 100 marketing reports every year. It’s part of my job as a strategist and creativity...
If you were savagely ranking your friends on MySpace in 2007 (when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. What once began as simple platforms for connecting with friends have exploded into vibrant, multifaceted ecosystems where...
If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers...
Recently, we conducted the first-ever “Ignite Social Media Trends Survey.” This data sheds light on how marketers manage their social media presence, revealing interesting insights into tool preferences and workflow strategies. Let's dive into the numbers and explore what they mean for social media professionals.The...
In the fast-paced world of social media marketing, video content reigns supreme. Short-form videos, in particular, have exploded in popularity across platforms. But as marketers, we need to ask ourselves: what really counts as a view? Understanding how different platforms measure video views is important...
At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. And when you get to work with a beloved brand such as Entenmann's and their baked goods, opportunities abound. This case study delves into the details of...
In today's fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand's reputation. At Ignite Social Media, we understand the importance of...
https://youtu.be/sUWR69UiJGILiquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. The company's founders understood one critical truth - in a saturated marketplace, simply launching a new product is not enough to get...
Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, "Social Media & AI: An In-Depth Analysis." This comprehensive guide delves deep into the integration of Artificial Intelligence in...