Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8th, I imagine people will have a thing or two to say about that, as well. When...

27 September, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? Me, too. But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day....

23 June, 2016

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Then we read the fine print… For the last few years, Facebook laid down the...

20 June, 2016

According to eMarketer, social network ad spending is increasing at a rapid rate. This year alone, over $13 billion will be dedicated to promoting ads in the social space. Do you ever log onto Facebook and wonder how the magical internet fairies know about your 6...

24 March, 2016

It may still feel like summer outside, but never mind my flip flops and shorts… I’m sipping on a Pumpkin Spice Latte! Last Tuesday, Starbucks “officially” released its best-selling seasonal beverage. As described by Starbucks, the signature espresso and steamed milk latte features the unmistakable...

14 September, 2015

On Tuesday, May 12, a group of philanthropic Igniters headed to nearby Southfield, MI to volunteer at Angels’ Place, a non-profit organization that provides homes and services to persons with developmental disabilities. They have twenty residential homes that are located in Wayne, Oakland and Macomb...

19 May, 2015

Back in December, you may have heard some discussion surrounding Twitter’s new advertising product: Tailored Audiences. Late last week, Twitter took retargeting ads a step further with the introduction of a new website tag. Advertisers who have already created a snippet of code for Twitter’s conversation...

16 June, 2014

Facebook recently started to roll-out its version of a “trending” feature, similar to what we all know and love on Twitter. The difference? Unlike Twitter’s focus on hashtags and its ability to filter by location and interests, Facebook looks at what’s being discussed at a...

21 January, 2014

While some may think the Peabody Mansion is always haunted, today’s second annual “Nightmare on Old Woodward Contest” confirmed our deepest fears. Each of our discipline teams got into the Halloween spirit (maybe a little too much - but we don't judge) by transforming their...

31 October, 2013
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