It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social...

Customer Service vs. Reactive Engagement Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for...

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty, a production of BuzzFeed Video. With 64 million page likes and...

It’s hard to believe we’re already halfway through the year. While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media.Airbnb If...

There’s no doubt that Facebook is doing well these days. The company ended the third quarter of 2016 with 1.65 billion monthly active users, $5.2 billion in advertising revenue, and an overall 53 percent revenue increase, according to The Motley Fool.One issue remains for Facebook,...

After many months of anticipation and intentionally vague clues, the Ignite Social Media Mystery Trip 2016 destination was revealed on Saturday, Feb. 27, to the NC and MI offices (at 4:30am in our respective cities’ airports, mind you). With overstuffed suitcases by our side and...

On Sunday, love was in the air and social media was abuzz with Valentine’s Day posts. And as we discovered between enjoying candy hearts and boxes of chocolate, brands had a little bit of something for everyone this Valentine’s Day—from the hopeless romantic to the...

Anyone familiar with social media community management knows that a good portion of the job involves customer service care. Some days, it feels like the questions and complaints never end and the work community managers usually enjoy can unfortunately become monotonous and stale.  Giving the...

Succeeding in social media as an alcohol brand presents a unique set of challenges. Besides the obvious hurdle of connecting with an age-appropriate audience, alcohol brands have to stand out from an enormous crowd of category competitors who are all vying for the attention of...

Tumblr—it’s the often overlooked microblogging platform that made headlines in 2013 after Yahoo! acquired it for approximately $1.1 billion. With 226 million blogs, 460 million monthly visitors, and a highly active and young user base creating engaging content on a daily basis, it’s no wonder...