This morning I logged into Facebook and  saw that my friend’s baby woke her up at 3:00 a.m. for the day. Another friend came down with the flu and a coworker hurt her wrist in a car accident. [br][br] I found myself torn. [br][br] If I Liked these status updates,...

In summer 2008, I signed onto Blogspot and began writing my story. I wrote almost every day, mostly sharing personal, intimate details of my family life. I wrote for no reason other than the pure joy of a new hobby and was amazed when I...

Clients often ask us about hosting Twitter Parties, a new topic for most and one that many aren't always sure about when accessing the time and resources necessary for pulling one off successfully. While Twitter Parties can have excellent results for brand awareness and advocate...

Ding, ding, ding! That’s the sound of Pinterest hopping in the advertising ring, ready to compete for ad dollars with the other big dogs of social media. While you may have noticed beta testing in Summer 2014 in the form of a scattered, strictly selected...

Happy new year, the time of finalizing 2015 plans! Whether it’s a specific social program or a general channel campaign, the first two questions in goal-setting should always be “What are my goals?” and “How do I measure them?” [br][br] Shifting into 2015 with Facebook creating bundled posts,...

While I am not a stranger to conferences full of people that earn their living on the internet (hello, BlogHer & Blissdom!), the 2014 SXSW Interactive Conference blew me away. Between the hustle of Austin & the incredible line-up of keynote speakers, it was 5...

In November. I wrote a blog post establishing why Pinterest can be lucrative and effective social strategy for brands, between rich pins and high conversion rates. While some brands choose not to have a presence on Pinterest due to legal risk, adopting interactive Pin It...

Every year brands gear up for the Super Bowl, marketing's biggest playground affectionately known as the "Brand Bowl". Traditionally, commercials are the bread and butter of Super Bowl marketing but last year, Oreo's real-time marketing win brought real-time social media marketing to the arena. Many of...

Hold on to your hats, folks. Facebook issued News Feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. The previous Facebook algorithm change, which rolled-out a couple of months ago, responds to activity across your News Feed, including friends and...