There are countless catalysts that can lead to a social media strategy refresh. Maybe your brand is building a social media presence for the first time. Maybe you’ve switched agency partners, shifted your brand direction, or experienced internal restructuring. Whatever the reason, the truth remains:...
You Should Be Adding Recipes to Your Social Content StrategyCreating engaging social content is challenging, especially for food brands. Unlike in-person experiences where consumers can see, smell, and taste your product, social media relies entirely on words and visuals.To capture the same excitement, your content...
Hashtags have been a cornerstone of social media marketing for over a decade, but in 2025, their role is rapidly evolving. With major platforms like Instagram, LinkedIn, and X (formerly Twitter) shifting away from traditional hashtag strategies, many marketers are left wondering - are hashtags...
AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them?Our take: probably not. Here’s why.What are AI...
Creating a social media report that is just an export from a tool or screenshots from the native platform is a disservice to your client, your team, and yourself. If you don’t know where to start when building a social media report, we have a...
April Fool’s Day is a golden opportunity for brands to showcase their creativity, humor, and—when done right—engage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused...
Maximizing engagement with short-form videos isn’t just about hitting “post” and hoping for the best. Whether you’re on TikTok, Instagram Reels, YouTube Shorts, or Facebook Reels, how you craft your content plays a huge role in getting people to interact.At the core of an engaging...
We recently launched the Ignite Social Media TikTok Live Creator Network, and we’re excited to offer creators in the United States and Canada the chance to join. The network provides access to expert coaching and support—at no cost. Whether you're a seasoned creator or just...
Admit it. It’s been forever (or never) since you’ve gone back through your brand social accounts and done a thorough cleaning, right? While daily posting and engagement are crucial, the behind-the-scenes housekeeping often gets overlooked. This comprehensive guide will walk you through essential social media maintenance...
At Ignite Social Media, we don’t just talk about great workplace culture—we live it. And now, we have two national awards to prove it! We’re thrilled to share that both Ad Age and Ragan PR have named Ignite Social Media a Best Place to Work...
Building a social media content calendar isn’t just about filling up a schedule with posts—it’s about creating content that engages your audience, keeps your brand top of mind, and drives results. You want your content to resonate, stand out, and perform well.Staring at an empty...
Introduction: Accessibility Matters More Than Ever Look at how far platforms like TikTok have evolved—social media has become more than just a way to connect with others online. It’s developed into a search tool, a source of endless entertainment (cue the doomscrolling), and a place to...