There's been a lot written about where social media is going in 2009, lots of New Year's predictions, but we focus here solely on corporate social media marketing. 2008 was social media crystal ballthe year where many more corporations realized they needed to get into...

06 January, 2009

As you can probably imagine, we really love a well-executed viral marketing campaign in this office. And there is nary a viral video that goes unwatched, sometimes repeatedly, within the four walls of our headquarters. Just ask us about Shane Mercado and...

18 December, 2008

When you're a celebrity, it's important to maintain your personal brand image. Sure, you've got droves of fans that adore you, but what about the ones who naysay and badmouth? How can you assure your fans and followers that you care about them and what...

12 December, 2008

My previous post, From DrugLords to the CDC: How Mobile Technology is Reshaping the Social Media Landscape, discussed trends in text message usage in the U.S. and global markets. The number of people who actively utilize this ever-growing technological force is continuing to explode worldwide....

11 December, 2008

As the resident bachelorette here at Ignite, I feel that it is my duty and obligation to write a blog post addressing the real reason that social media was created in the first place: hooking up. It's true and you know it....

10 December, 2008

Google and Adobe have teamed up to offer Google Analytics for the Flash content on your site.  This is a great way to see how often your visitors are interacting with the video, animation, quizzes, etc. on your site....

09 December, 2008

Thanks to all of you who made the launch party for Social Media is a Cocktail Party so successful. I really can't thank you enough, so I wanted to give you an update on how we did with our little social media marketing experiment....

22 November, 2008