Television viewing is not the boring, couch-potato activity it used to be. With the advent of social media, viewing has become increasingly participatory and it's time for marketers to take notice – and take advantage of this hot new trend. Another clear trend in interactive TV...

05 April, 2012

I can't believe I thought I was the only one who felt this way. It turns out there is a common reaction among people in which seeing and hearing about your peers' activities can make your own social calendar, and even your life choices, seem...

04 April, 2012

Pinterest's Growth Comes Back to Earth Data through the 18th reveals that Pinterest's growth has started to slow in March. A four week moving average of unique users showed that growth slowed from an 85% rate between mid-January and mid-February, to an 18% rate between mid-February...

02 April, 2012

The entertainment check-in network, GetGlue has been growing in popularity over the last year and it appears that it is finally becoming more mainstream, as brands are calling it out on TV and in other promotions. So, how can TV networks, studios and brands take...

29 March, 2012

There have been a number of studies done on successful viral marketing campaigns in the United States. Some viral videos are more outrageous than others, whether they involve teenage girls with mediocre voices becoming overnight sensations or grown men making fools of themselves in character...

27 March, 2012

Social networks are pretty inescapable for most of us these days - and in this industry, people just don't know what to do with anyone who isn't already on Facebook, Twitter, LinkedIn, Google+, Pinterest...

21 March, 2012

The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social...

19 March, 2012

If reading that title didn’t fill you with a healthy dose of skepticism, you’re either an eternal optimist or a newcomer to the field of social media marketing. Since the rise of YouTube, brands have tried to create viral videos for marketing success. There are some...

15 March, 2012

After a wonderful long weekend in Austin, TX, we thought it would be nice to take a moment to reflect on one of the best interactive conferences in the world. We present to you some Sh*t People Say at SXSW 2012. ...

14 March, 2012

This morning, I sat in on a panel entitled "@BettyDraper's Guide to Social Storytelling." Helen Klein Ross, Founder of Brand Fiction Factory and the voice behind @BettyDraper, discussed how brands can use storytelling to enhance the fan experience. Start at the bottom and work your way...

12 March, 2012