Ask any marketer you know what they think is the most exciting aspect of Facebook ads, and I can just about guarantee the response will be something like: "Targeting! There's so much opportunity for targeting people! Such specific targeting too, not just by age or gender,...

08 November, 2012

As social media continues to evolve over time, one thing remains constant when it comes to your business: the ability to connect with and serve your customers will always be crucial to your success. Creating that direct relationship with your customer can be achieved by...

07 November, 2012

Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of...

05 November, 2012

As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by "humanizing" a product or service to actually connect and reach that goal....

24 October, 2012

The third and final Presidential Debate in Boca Raton, FL proved to be the least exciting of the series, despite the 8.2 million mentions around the debate. Though the Twittersphere found Romney a more interesting topic of discussion, early polls from both CBS and CNN...

23 October, 2012

Social media has played a huge role in this year's presidential campaign, not just representing the candidates themselves, but also their biggest supporters: their wives. And Michelle Obama and Ann Romney are no exception. Traditionally, candidates' wives have supported their husbands by reaching women voters and...

22 October, 2012

While Pinterest remains wildly popular with the visual social sharing crowd, the bulk of its usage revolves around sharing things like recipes, craft projects, pictures of celebrities, and home improvement ideas - none of which are the sort of thing that generate revenue for the...

19 October, 2012

Last night's town hall forum and second presidential debate turned out to be quite the fight. Trying to make up for his performance in the first debate, President Obama came out swinging while Governor Romney kept up his dukes in strong defense. Sparring with statistics,...

17 October, 2012