Twitter and Foursquare are further monetizing their platforms with new ad targeting abilities, and Facebook’s hunger for ad dollars may be a big problem in this week's Social You Should Know. Twitter Now Targeting Ads Based on Tweet Content This week, Twitter introduced the ability for advertisers...

22 April, 2013

Jumping into the world of social media can be scary. Establishing and maintaining a brand presence on social channels requires more than just the occasional funny video or cat photo. We hope this series of tips from our Community Management team will ease some of...

18 April, 2013

CMOs are increasing social media marketing budgets, Facebook requires new best practices and a couple social networks offer new functionality in this week's Social You Should Know. CMOs: 21.6% of Budget Will Go To Social in 5 years Duke University's Fuqua School of Business released its twice...

13 April, 2013

Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...

11 April, 2013

Few businesses these days could dispute the importance of social media as part of the modern marketing mix. Everybody and their dog knows you should be using social media to engage with your customers, gain market insight and hopefully even drive sales and revenue. The problem...

10 April, 2013

Newly released Nielsen statistics show that approximately 41 percent of tablet owners and 38 of those with a smart phone use their device while watching television. It's no wonder then that many advertisers and brands are considering the impact of social media on regular programming. While...

04 April, 2013

Have we got a deal for you! In a couple of weeks, Tampa will be host to the 2013 Social Fresh East Conference, a nationally recognized event consistently cited by industry leaders as one of the best social marketing events each year. And Ignite Social Media is offering...

03 April, 2013

There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. More data doesn't necessarily equate to better data,...

02 April, 2013

After a long winter, Spring may finally be in the air. Skype seems to be blooming, despite some news about security threats. Apparently, the partnership with The You Generation, sponsored by Simon Cowell, helped with growth. Skype encouraged followers on Facebook to practice for their entry for...

01 April, 2013

“If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document, originally released in 2000, to protect consumers against illusive...

31 March, 2013

Bloggers debate "biting the hand that feeds them," while Google goes GIF and Facebook lets you reply in this week's Social You Should Know. "Don't Bite the Brand That Feeds You" KFC got embroiled in a bit of a social media firestorm this week when they invited...

30 March, 2013