Us social media marketers get kind of a bad rap. "But Facebooking isn't a job!" "What do you even DO on Twitter for a brand?!" "You get paid to take Instagram photos?!" We've been the subject of nearly every job insult you can imagine ("Why...

22 October, 2013

A recent study by Janrain shows some interesting new data on social login trends, confirming that 34% of users prefer Google social login, second to Facebook at 46%. While that may not be huge shocker, the rate at which this is growing is.  As you can...

21 October, 2013

Normally I’m not a big fan of similes, but this one has stuck with me since I first heard it: Hashtags are like tequila shots. One or two and you’re doing pretty well. Three’s alright, but probably more than you should have since you’re out...

17 October, 2013

On Monday, Twitter announced a new feature for ad-buying users: native tweet scheduling, and community managers everywhere rejoiced. Other social media channels, like Facebook, have allowed native scheduling for a while now. It seems that Twitter is eager to catch up as it approaches its...

15 October, 2013

Foursquare has been on a bit of a roller coaster ride over the past year-or-so trying to stay relevant in Social, Local, Mobile search. However, it appears that things are finally looking up for the platform that gamefied social check-ins. The platform is on a...

15 October, 2013

When I use Facebook for personal use it's usually to look at pictures, keep in touch with friends and scroll mindlessly through my News Feed. Twitter is where I head for that World Series game, so I can mourn with the world that the Braves...

11 October, 2013

Brands are often scrutinized for how well (or poorly) they employ social media best practices. But how well do the networks themselves use social media? I decided to examine Twitter and assess the company's social media prowess. So how savvy is Twitter at social media marketing? Read...

10 October, 2013

Even the casual fan knows the story of Facebook – it began as a side project, then became a Harvard-only social network, then a social network for select colleges, and so on.  The user has always been the “customer,” Facebook has become increasingly marketer-and-brand-centric. It's...

09 October, 2013

A while ago we shared a post with you about Developing a Brand Voice. In it we gave you some steps for knowing who you are as a brand and how to reach your target audience. The ultimate goal is to stay true to your...

07 October, 2013