Social media provides consumers with a public stage to share their thoughts, opinions, grievances, etc. Whether it's on Facebook, Twitter, YouTube, or a social site that hasn't even been built yet, you can bet that there's just as much negatively flowing through the ether as...

22 November, 2013

For many, the greatest joy of Pinterest is the collision of fantasy and reality, of finding tomorrow night's supper next to a beautiful picture of Poland's Crooked Forest. Users curate boards of practicality and of wanderlust and Pinterest continually evolves to help make these dreams...

21 November, 2013

Frequently brands come to us looking for a social program that spans globally with some sort of sweepstakes component for fans and followers. The sticking point of the sweepstakes is often this: To run a truly global sweepstakes in every country is legally impossible. While that...

20 November, 2013

Vine, a social media darling as of late, has grown rapidly during 2013, and brands have gotten in on the action. Thinking about creating Vine videos for your brand? Well, it might not be as easy or inexpensive as you think. Behind the Scenes After creating several fantastic...

19 November, 2013

Clark Kent. Bruce Wayne. Miles Scott. You’ve known the first two names for years as the secret identities of two of the world’s greatest superheroes: Superman and Batman. After Friday, November 15, 2013, you have to recognize the third as maybe the greatest superhero of...

18 November, 2013

I’m a John Mayer fan. Go ahead and judge me. The guy rocks it on the guitar, and I’ve been following his music since before the “Your Body Is a Wonderland” days. Being such a fan, I recently stumbled upon his Facebook page’s latest social...

15 November, 2013

On Tuesday, Twitter announced the launch of custom timelines, a new feature available to all of its users. Haven’t heard about Twitter custom timelines yet? No need to worry. We’ve broken down everything you need to know, including how to incorporate it into your social...

14 November, 2013

Social media has become a facilitator for conversations between consumers and brands and has altered the ways in which we interact. It seems though, that consumers have been quicker to adopt these social platforms as a way to communicate with brands. But brands have experienced...

12 November, 2013

Twitter recently went public and the news has created quite the buzz in the marketing, advertising, and social media industries. This blog post will explore a few areas we think may change as a result of the initial public offering and how that will affect brands in...

11 November, 2013

Pressure on Facebook from Marketers Rises Some people were surprised that I challenged Facebook ad investments in my new book Earn It. Don't Buy it. and had some critical things to say about how the site is treating marketers. But I’m not the only one. The...

11 November, 2013