Social media platforms have evolved into sophisticated discovery engines, with Pinterest leading the charge in visual search technology. As businesses compete for visibility in 2025, understanding Pinterest's search algorithm and optimization strategies has become crucial for driving traffic and engagement.What is Pinterest Guided Search?Pinterest Guided...
While Vine is still a relatively new platform, just celebrating its second birthday in January 2015, it’s impossible to ignore the effect the channel has had on pop culture. Terms originated in Vine videos, like “on fleek,” have been used by CEOs of major companies,...
Facebook Adds Relevance Scores to Judge Ad Relevancy In an effort to make ads more relevant to its users, Facebook recently announced that advertisers will now see a “Relevance Score” in Facebook ad reporting tools. In a nutshell, “the higher an ad’s relevance score (1-10), the cheaper it...
Valentine's Day is here, and you know what that means: champagne, chocolate, handmade valentines and 50% off candy on February 15th. That's all fine and good, but anyone who's not sleeping on the couch on a regular basis knows that making a relationship last means...
APC BY SCHNEIDER ELECTRIC: #NOWIFI Schneider Electric challenged Ignite Social Media, to promote their revolutionary network battery backup, the APC Back-UPS Connect, to a new target demographic. Rather than taking the familiar review-based approach of advertising a technology product to strictly tech-minded people, we aimed to...
Do any of these statements sounds familiar? “I don’t find peace when my to-do list is all checked off. I have a moment of panic, because, clearly, I’m forgetting something.” “I always get my tasks done at the very last minute even though I feel like I...
If you’re going to ask hundreds, thousands, or millions of people to pay attention to your brand during a major, real-time live event, you better make it count. But how? Entertainment brands can be seen as having it easy, with passionate, engaged fan bases to drive awareness for...
Facebook Organic Reach is Not Dead Everyone knows that Facebook has completely eliminated organic reach for brand pages, right? Except that it’s not true, nor is it what Facebook has said they plan to do. Jon Loomer outlines the details on continued organic reach in this...
In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called "Place Tips," in mobile News Feeds. This post will give you a high level overview of the new feature and the potential implications for brands. Let's get...
Sadvertising drove Super Bowl conversation, but probably not the one brands wanted. Content Wins! For Super Bowl XLIX, the best content, by far, was the game itself. Beginning with #Deflategate, fans were talking about the game on social channels from the very end of the conference championships...
Mobile Drives Facebook Revenue Facebook’s latest quarterly report is in, and mobile is now driving 69% of its total advertising revenue. The company also broke out its revenue per user (RPU) and said that it is generating $9.00 in the quarter for every US and Canadian...
Clients often ask us about hosting Twitter Parties, a new topic for most and one that many aren't always sure about when accessing the time and resources necessary for pulling one off successfully. While Twitter Parties can have excellent results for brand awareness and advocate...