It’s that time of year again. When the time-honored tradition of cutting down nets, busting brackets, and ravenous fandom takes hold in the cube farms across the country. Hope springs eternal that one college team can provide an individual their bragging rights for the year...

02 April, 2015

There are two apps that, true to their namesakes, have been popping their heads up a lot as of late. Both Meerkat and Periscope recently emerged as live-streaming video apps geared towards making visible what might otherwise be out of sight. At a time when...

31 March, 2015

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...

26 March, 2015

With the rise of video, you've probably taken another look at how video views are counted and valued.  Is a video view simply an impression?  Are video "click to play" elements considered as brand engagements? Do auto-play views "count" the same as a "click to play"? In yet...

26 March, 2015

Facebook's annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year's themes of Stability and Control.  Much of the conference will focus on introducing developers to new ways to build on top of the Facebook Platform (not to be confused with...

25 March, 2015

We all know how social media is a game changer when it comes to finding a job and networking in the professional world. Recruiters and companies are beginning to invest more in social recruiting and candidates are simultaneously becoming more aggressive in their job search,...

25 March, 2015

Organic reach has become the bane of many social media marketers. Staying up to date with Facebook’s algorithm changes is rapidly becoming a full-time job, and getting your brand message into your fans’ News Feeds without paying for it is specialist work. This can become even more apparent...

20 March, 2015

Here we go again! It’s St. Patrick’s Day: a holiday celebrated ‘round the world that has morphed from its original traditions to now honor Irish culture, sugary cereals and copious amounts of green beer. Along with “research” at the nearest Irish pub, we’ve pulled together a collection...

17 March, 2015

For one week every year, industry experts converge to discuss trends, challenges and best practices at SXSW Interactive. The city of Austin, Texas becomes a hub of diverse personalities, perspectives and innovation. We spent our first day speaking with industry thought leaders, soaking in expertise...

15 March, 2015

Over the past year, we have been creating a new media company called Carusele. The mission of this new company is to make it easy for marketers to reach target audiences through high-quality organic content delivered across social channels. Using lean startup principles, we have worked...

15 March, 2015