University of Michigan, Goosebumps, American Airlines, Big American Giveaway | Topics That Are Igniting

University of Michigan Grad Uses Social Media to Land an Interview

Last week, a recent University of Michigan grad launched an online campaign for the just-announced Social Media Director position. Lindsay Blackwell created a website and launched a twitter and Facebook campaign for the gig, which is advertised as paying between $90,000 and $110,000. The website, called, targets University of Michigan Director of Global Communications Lisa Rudgers, her potential boss. And her offbeat campaign worked. Blackwell launched the site at 4:30 a.m. last Monday morning. Later that day, Rudgers e-mailed her about setting up an interview.

Goosebumps Author R.L. Stine Takes Over Scholastic’s Social Media for Halloween Frightfest!

This Friday, R.L. Stine, bestselling author of the Goosebumps series, will take over Scholastic’s social media to host a two-hour live chat with his fans. Participants who are brave enough can ask Mr. Stine questions and will get a chance to see them answered LIVE on Facebook and Twitter. Fans and followers participating will also have a chance to win personalized, autographed books from Mr. Stine.

American Airlines Voted ‘Most Hated Airline on Social Media’

The social media analytics firm Amplicate recently dubbed American Airlines the world’s ‘most hated airline on social media.’ The firm tracks sentiment and revealed the results of its research over the past year earlier this month. Only 12 percent of opinions of American Airlines made using Twitter and Facebook were positive. To put that in perspective, 97 percent of comments about Virgin America were positive. Other airlines that earned little praise included United Airlines, US Airways and particularly Delta, which ignited a social media firestorm by charging returning US servicemen for extra baggage.

British Entrepreneur Takes on Groupon with Big American Giveaway

The Big American Giveaway is putting a smart and very social spin to the online coupon model. The site will help small businesses gain exposure and expand their market by hosting a daily giveaway. Starting January 1st, you can go to their site, discover the promoted brand, and tweet, re-tweet and Facebook post about the company for a chance to win the daily prize. The best part is that advertising fees paid by the promoted brands will go toward a $1million dream-maker prize. The American public will vote on who will walk away with the grand prize and make their dream come true.

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