05 Aug Topics That Are Igniting : 8/5/11
Australian Companies Fail to Grasp Social Media
Australians are some of the most active users of social media networks in the world; however, Australian businesses are falling behind. A study by the professional services firm KPMG found a staggering 50 per cent reported no use of social media whatsoever. To put that in perspective, Chinese firms have an 87 percent adoption rate, US companies a 71.5 percent adoption rate, and Indian businesses have a rate of 70.2 percent. Many aren’t even reserving their brand names on social networks.
New MySpace Owners Plan to Revive the Ailing Network
Tim and Chris Vanderhook purchased MySpace once valued at $65billion for the low low price of $35million. The Specific Media executives have vowed to make the once preeminent social network cool again. The brothers didn’t provide many details on how they intend to accomplish that goal; however, they do plan to reveal more in a news conference later this summer. They did say that there will be a bigger focus on music and that the cluttered website will be simplified.
CollegeBudget Brings Daily Deals And Group Buying To Campuses
The college social network CampusBuddy has launched a new service exclusively for students called CollegeBudget. The website takes after coupon sites like LivingSocial and Groupon by providing daily deals and discounts to college students. The service is using its network of over 130,000 followers on Twitter and Facebook to broadcast the specials of the day. Any student with a .edu email address or Facebook can sign up.
Blink 182 Rewards Fans Who Used Their Music Without Permission On YouTube
As part of a new marketing campaign, Blink-182 partnered with AT&T to create the Film Festival You Didn’t Know You Entered. For their first single in 8 years, AT&T helped the band find every video on YouTube where someone used their music without permission. They then used clips from the uploads to make a music video for their new song “Up All Night.”
