16 Sep Survivor, SocialBakers, ShesConnected, NHL | Topics That Are Igniting
Survivor Host Turns to Tout in Latest Social Media Push
Survivor host Jeff Probst has been using the Internet as a way to reach fans and give them behind-the-scenes look at the show for a while. He started with blog posts and as recent as this past season, live-tweeted during broadcasts. In his latest social media experiment, Probst turned to the short video messaging service Tout to answer viewer questions and comment on the show. The host commented that all these social efforts are about giving the viewer more reasons to watch live.
SocialBakers Serves up Piping Hot Social Media Analytics
SocialBakers is a new social analytics site and the company demonstrated its service on stage Wednesday at the Demo Fall 2011 conference in Silicon Valley. The site helps brands, agencies, and media companies track their references on social media sites like Facebook and Twitter. It also helps them track their engagement with social media, as well as that of their competitors. So far, the company has over 500 paying clients and has racked up over 250,000 unique visitors.
Social Media Conference Brings Together Top 200 Influential Digital Women and Brands
The second annual ShesConnected Conference is taking place September 29-30 in Toronto. It’s expected to include digitally-savvy and influential Canadian women, as well as representatives from top national and international brands and agencies. What’s unique about this conference is that you can’t just simply buy a ticket. Only 200 women from the ShesConnected network will be invited. Those VIPS will be chosen based on a special algorithm that measures such things as high activity across all social media and the posting of high quality content.
NHL to Implement Social Media Policy
The National Hockey League has joined the other major sports by drafting a social media policy for the upcoming season. One major rule of the policy involves a social media blackout window before, during and after games, as well as during practice and any other team obligations. Any use of social media applications such as Twitter or Facebook in violation of these rules may be subject to an undisclosed punishment.
