Why Reddit Matters for Social SEO and Digital Marketing in 2025 Since 2005, Reddit has been a cornerstone of online communities, attracting hundreds of millions of users who share unfiltered, honest opinions in interest-based forums called subreddits. As a thread-first (not newsfeed-first) platform, Reddit offers unique...
With the ever-increasing demand for authenticity on social media, more users are bypassing overly polished brand advertisements and turning toward recommendations from real people. Enter Reddit—the old-school internet forum where users can ask questions, start conversations, and receive genuine answers from other users. Not only is...
Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth...