Today, January 27, 2014, marks a holiday that we at Ignite Social Media take very seriously: Community Manager Appreciation Day. To commemorate this great day, we asked the people in the trenches to describe their job using .gifs. The result is nothing short of awesome: The...

I had the privilege and the honor to see former Secretary of State Condoleezza Rice speak last week at Connections 2013, a digital marketing industry conference hosted by ExactTarget. Politics aside, I expected a great talk from her (because she's Condoleezza Rice), but her speech...

It's not totally out of left-field to assume that the brand with the most marketing dollars to spend, or the largest Facebook fan base would achieve the highest level of social media marketing success. Well, it turns out that marketing departments don't openly disclose budgets...

Content has quickly proven to be a must-have weapon in every marketer’s arsenal. In addition to serving as a way to leverage your knowledge and develop your reputation as a thought leader, content reigns supreme for SEO. Though, this was not always the case. Google’s...

Even though we aren't supposed to, we've all judged a book by it's cover.  That's why we want your help choosing the best one for Jim Tobin's latest book, Earn It. Don’t Buy It. The CMO's Guide to Social Media Marketing in a Post Facebook World. The cover...