For one week every year, industry experts converge to discuss trends, challenges and best practices at SXSW Interactive. The city of Austin, Texas becomes a hub of diverse personalities, perspectives and innovation. We spent our first day speaking with industry thought leaders, soaking in expertise...

SXSW Interactive 2015 is upon us. For SXSW newbies and weathered veterans, it can be overwhelming to decide which SXSW sessions to attend and which to skip. (Some might even say attempting to create a schedule and actually stick to it is foolish.)  Luckily, if you're interested...

While Vine is still a relatively new platform, just celebrating its second birthday in January 2015, it’s impossible to ignore the effect the channel has had on pop culture. Terms originated in Vine videos, like “on fleek,” have been used by CEOs of major companies,...

The year 2013 was the era of real-time marketing. Oreo set the benchmark with the infamous Super Bowl XLVII Tweet and since then, brands, filled with “Oreo Envy,” have tried tirelessly (unsuccessfully for most) to recreate this moment. However, 2014 snapped many brands out...

In the world of social media the “Big 3” are no longer dominating. Facebook has seen 3-million teens leave its site in the past three years. The once small platforms like Instagram and Snapchat have risen to the big leagues with Facebook purchasing Instagram for $1 billion,...

Facebook announced the arrival of hashtags to its platform back in June and since then the topic has remained fairly quiet. While the success of this incorporation is still being debated and tested, some brands have jumped head first into using hashtags on Facebook posts, while...