Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos.  Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these...

A while ago we shared a post with you about Developing a Brand Voice. In it we gave you some steps for knowing who you are as a brand and how to reach your target audience. The ultimate goal is to stay true to your...