Few businesses these days could dispute the importance of social media as part of the modern marketing mix. Everybody and their dog knows you should be using social media to engage with your customers, gain market insight and hopefully even drive sales and revenue. The problem...

You may or may not have tested the new Facebook Graph Search – it's currently only been rolled out to a handful of users in the US. If you haven’t yet had the chance to play with it, you can join the waiting list to...

In the past, I've seen businesses pay thousands to agencies to compile "influencer lists" for blogger and social media influencer outreach programs. Fortunately, there is a growing number of alternatives in the form of tools like Little Bird, which quickly analyze millions of data points...

Ask any marketer you know what they think is the most exciting aspect of Facebook ads, and I can just about guarantee the response will be something like: "Targeting! There's so much opportunity for targeting people! Such specific targeting too, not just by age or gender,...

Social media has long been recognized as one of the best channels to reach masses with a limited budget; however, for smaller businesses or those wanting to tailor their messaging by location, it poses some challenges. If you're a café in a small town, how...

Twitter analytics: there are so many options out there – some of which I've critiqued in a previous article Staying Afloat in a Sea of Twitter Analytics. Discussion about Twitter analytics tools is popular, not least because Twitter itself has thus far refused to release...

Social Commerce is a buzz word that's been going around for a long time now. It's something that most, if not all, businesses should be paying attention to – if not actively participating in. For a long time, Facebook was the leader of the social...

If you're anything like me, you probably spend half your day checking your newsfeed for juicy stories and your Facebook page(s) for new likes and wall posts. There are varying schools of thought on whether Facebook makes you more or less productive and all I...

It's definitely one of the greater mysteries of the social media sphere: why the heck don't we have access to the official Twitter analytics? When they first announced it back in September 2011, the initial advice was that it would be released publicly to everyone...