Bella Garay

Do you ever find yourself falling down the rabbit hole in a brand’s comments section? You know the story: a post blows up on social media, the replies roll in, and now you’re invested. What are people saying? How is the brand responding? Is someone about...

Is All Publicity Better Than No Publicity? Brand sentiment can help us answer that question. People love having opinions, and they love sharing them on social media even more. If your brand is facing a wave of negative sentiment on TikTok or Instagram, well … yikes....