From cancellations to controversies, risk is one of the most misunderstood ideas in marketing. For many marketing teams, risky marketing means the risk of losing customers, sparking backlash, or tarnishing brand image. However, in today’s social media-first market, avoiding risk altogether can be just as...
With the ever-increasing demand for authenticity on social media, more users are bypassing overly polished brand advertisements and turning toward recommendations from real people. Enter Reddit—the old-school internet forum where users can ask questions, start conversations, and receive genuine answers from other users. Not only is...
Emojis make up a large portion of our digital communication, and using the right ones can take social copy to the next level.However, some emojis have also taken on dual meanings beyond their literal image- -these meanings can also vary among different generations and groups...
With E.L.F. Cosmetics joining the 2.93 million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. What is BeReal? BeReal is the latest...