The Hunger Games, an overnight sensation in young adult literature, is only a few days away from its theatrical debut and is already making a splash in digital marketing. By strategically leveraging enthusiasts, The Hunger Games has brought its alternate universe to life through social...

Last year, I made a few predictions about this year’s Super Bowl 46.  And most of them actually came true.  This year we saw the first ever QR code integration into a Super Bowl ad, over 20 ad leaks on YouTube before the big game...

Last month, Facebook announced that users would now be able to tag brand pages in their photos unlocking a unique opportunity for brand advocates to show their love.  Even if the user is not a fan of the brand’s Facebook page, they would be able...

I want my MTV… on Facebook!  Keeping the 26 Facebook Fan Examples in Detail party rolling, we continue with #6, the MTV fan page.  Over 18 million people like this page and it’s easy to see why.  The MTV Facebook page posts consistently, delivering real-time...

Super Bowl XLV promised to be the 'Social Bowl' of advertising with commercials predicted to be more ingrained in social media than ever before.  Starting with early nods to Pepsi Max and Doritos whose Crash the Super Bowl contest put six ads, all created and...