World Kitchen (Corelle, Pyrex, Snapware, Corningware, Baker’s Secret, and Chicago Cutlery) tasked Ignite Social Media to generate awareness and engagements on their Facebook pages, turn online users into brand advocates by acquiring new fans and followers on their social channels, and drive traffic to the World Kitchen blog.
To boost awareness and engagements across World Kitchen Facebook pages, we promoted organic posts to fans of the brand pages, fans of related media outlets, retailers, and competitors. With posts about recipes, tips for cooking and products, we knew that no two posts were the same, so we created unique targets for each piece of content to ensure that each ad was relevant to the user. On Instagram and Twitter, we grew the World Kitchen fan base by creating dark content asking users to follow us. This content and targeting was refreshed on a monthly basis to reach as many people as possible.
Knowing that recipes perform highly on Pinterest, we drove users to the World Kitchen blog using promoted pins using keyword and interest targeting to reach people seeking the recipes and kitchen tips found there.