Wings and Rings Restaurants

This 85‑location restaurant chain required an influencer marketing strategy that could drive real, local impact. Their challenge was to build a geo‑targeted program ensuring that every dollar invested reached audiences able to choose and visit a nearby restaurant.

We’ve executed multiple influencer programs for this restaurant chain, each built around hyper‑local relevance. Influencers were selected based on proximity to specific restaurant locations, and all paid amplification was geofenced to ensure content reached consumers within each store’s trade area. The approach has consistently delivered strong performance, leading the brand to continue launching new program flights.