Walgreens

Walgreens wanted to complement reach on their owned digital properties by reaching high-value shopping prospects across the social web. We did this at no cost to Walgreens by building and managing a supplier-funded program that repeatedly drove measurable sales lift. We also supported owned brands with custom influencer programs.

Our Walgreens partnership drove not just awareness but bottom-line results. We designed and managed influencer programs for more than 25 different brands sold at Walgreens from start to finish. We built an ongoing network of Walgreens VIP Influencers who could be deployed quickly and efficiently while continually adding new influencers to the process. As a Walgreens partner, we sent shoppers in-store and measured the work in units, restocks, and share rather than solely impressions. This scalable solution provided targeted reach and proven content at scale.

• Revlon #MascaraDay saw a +209% in unit sales vs. benchmark (a single-day hashtag push sent unit sales past the category benchmark).
• Revlon #MustHaves at Walgreens saw a +82% week-over-week sales at the retailer. First-time buyers rose 55% and Revlon’s share at Walgreens grew 5 points.
• Women’s Rogaine saw a +123% in online sales, two weeks post-launch. In-store sales in the New York target market rose 25% over the prior period.
• Haagen-Dazs saw a +49% in store restock rate. Retail share of voice rose 148%, and faster replenishment signals stronger sell-through.