Quill.com
Highlighted key brand differentiators to drive sales at a low cost per acquisition.
The Challenge
Quill.com, an office supply retailer that serves small and mid-sized US business customers, wanted to maintain their position as a leader in the office supply industry, to grow their presence by communicating key differentiators and ultimately to drive sales and conversions.
The Solution
We produced content that highlighted Quill’s key differentiators to remind current customers why they choose Quill.com, and leveraged custom audience targeting to reach users who were very likely to become customers.
We also worked with the Quill team to create a vendor funded program that supported and generated interest in products available on Quill.com.
Successfully drove sales on Quill.com at a low cost per acquisition
