Pasqually’s Pizza and Wings

Pasqually’s, the ghost kitchen of Chuck E. Cheese, needed support in building brand awareness and driving incremental pizza sales. The client sought a combined owned‑content and influencer strategy designed to increase conversion through both DoorDash and their owned website.

We created a strategic framework, content strategy, influencer plan, campaign messaging, paid strategy with targeting, and detailed campaign schedule. We then focused on geo-fencing around the top 50 locations, syndicating both influencer and owned content to narrow targets. We dayparted the content to ensure it appeared when people were most ready for pizza. Given the client had no visual asset library, our team conducted photo/video shoots for the creation of owned content and leveraged influencers to build an asset library.