Ignite Social Media partnered with Orchard Supply Hardware for hyper-local content creation to drive in-store sales.
Results:
17MM Total Impressions
$0.20 Cost Per Engagement
Challenge:
Orchard Supply Hardware is a west-coast based hardware store that was expanding into the Florida and Portland markets. They came to Ignite looking for help creating highly local content that drove in-store sales.
Solution:
In launching six stores in this market, we drove over 17.3MM impressions and over 810K engagements over the course of nine months. Our content production team captured on-site photography through quarterly photo shoots and created custom content including canvas ads, Facebook Live videos, and short-form video designed for social media. Targeting the niche audience for Orchard Supply Hardware required specific audience info. We used these learnings plus a combination of ad units and calls to action to deliver tremendous efficiencies in cost per engagement.
Services:
Strategy development & consulting, community management, content creation, live event coverage (Facebook Live), paid social advertising, measurement & monitoring
Successfully increased impressions, engagements, and drove media buying efficiencies.
