On the Border Restaurants


55 MM impressions, exceeding our goal by 15%.
Drove heavy community engagement, including 4x the benchmark engagement rate
People spent over 631,000 minutes (or over 10,500 hours) engaging with our influencer content.


On the Border’s social presence was overly promotion and needed to differentiate itself. We developed a content strategy that focused on the brand’s key differentiators: fresh ingredients, beverage selection and fun atmosphere.


We moved the brand away from using menu visuals in social and instead attending on-location shoots at OTB locations to generate social first assets. We also developed and executed an influencer campaign focusing on the chain’s unique patios. 

Ignite Social Media