Results:
100x Increase in Socially-Referred Traffic
2.3 Million Users Reached
238k Post Engagements
Challenge:
The commission partnered with Ignite Social Media to develop a social media campaign that drives awareness of Michigan’s status as a leading producer of dry and edible beans, as well as educating audiences about the nutritional and cost-effective benefits of incorporating beans into their diets.
Solution:
Ignite Social Media developed a comprehensive strategy that utilized both in house content production and user generated content that was fun, educational, and exceeded KPI projections.
