Kindred Healthcare
Developed and executed a paid social media strategy and ongoing optimizations.
The Challenge
Kindred Healthcare, a healthcare services company that operates long-term acute care hospitals and provides rehabilitation services, was searching for a partner to create a paid social strategy and manage the media buying to help drive awareness of Kindred among their target audience and drive engagement & encourage direct response.
The Solution
We developed a paid media strategy that focused on Awareness and Consideration. This strategy was based on target audience research and laddered up to Kindred’s overarching business and marketing objectives to become the nation’s leading post-acute care benefits management company.
Our media team continually optimized social media content through various targeting groups, different creative, and adjusting media spend by social media platform. These optimizations maximized budgets by lowering CPC’s, CPM’s, and even CPL and result in tangible business value to our clients.
Successfully generated awareness of Kindred among the target audience and encouraged direct response.
