Go Red For Women: Building an Engaged Community

Ignite Social Media partnered with Kindred Healthcare for their paid social media strategy and management.


310% Y-o-Y increase in engagements
94% higher engagement than the competitive set
154% increase in Y-o-Y impressions


The American Heart Association’s Go Red For Women came to Ignite wanting to increase awareness surrounding heart disease and stroke in women and to build a community within their social channels.


We started with a social media strategy that set the tone for our day-to-day social media execution. We used powerful, community-focused content paired with strategic paid media boosting that created emotion and ignited action for women to empower other women. We also supported their sponsors, affiliates and executed live event social coverage for their awareness and fundraising events throughout the year:
  • Live on the ground event coverage and Facebook Live of their Red Dress Collection Fashion show during New York Fashion Week
  • Supported their Facebook Group: #GoRedGetFit
  • Created and executed social first campaigns around National Women’s Health Week, #Every80Seconds, National Wear Red Day and #SizeHealthy
Drive awareness of heart disease and stroke in women
Ignite Social Media