Results:
908k Total Impressions from Teaser Post, Launch Post, and Giveaway Post
9.4k Total Engagements from Teaser Post, Launch Post, and Giveaway Post
850+ Comments/Entries Received for Giveaway
Challenge:
Entenmann’s released Cake Truffles as a new product created for pure gratification and decadent snacking and wanted a clever and engaging way to promote them.
Solution:
We created a multi-faceted approach of influencer and owned strategy that generated awareness and trial of Cake Truffles. After launching on social, we unveiled exclusive Truffle Stash boxes to select followers through an exclusive giveaway that drove engagement and increased follower participation.
Services:
Strategy development and consulting, content creation, influencer marketing, community management
