Dodge
Leveraging a partnership to appeal to a passionate fan base on social media.
Defiance Arkfalls Sweepstakes
The Challenge
Dodge established a partnership with SyFy TV network and Trion Worlds video game developer around the TV show and video game Defiance, which featured both the Dodge Charger and the Dodge Challenger. The goal of this promotion was to grow awareness for the Dodge brand among the Defiance community and attract them as prospective customers.
The Solution
We devised a strategy centered on social gaming in order to engage with the two desired audiences. We created a social game inspired by the specific plot elements from the show and game, which extended the Defiance experience into social media and appealed to the program’s passionate fan base.
Leveraged a partnership to successfully drive awareness and purchase consideration of Dodge vehicles within a new community
