CROCS

Ignite Social Media partnered with Crocs for social media sweepstakes and influencer programs.

CROCS #SquadGoalsSweeps

Results:

3.6M Total Impressions
11.1K Total Entries

Challenge:

Crocs wanted to promote awareness of their white clogs and build brand affinity among the teenage sports demographic.

Solution:

We enlisted school sports teams to capture content with white crocs that entered them into a sweepstakes for a chance to win white crocs for their squad and money for their school.

Successfully increased awareness of Crocs with a niche audience–teenage athletes

CROCS #Croctober

Results:

Total Impressions 46.6M
Total Engagements: 54K

Challenge:

Crocs was looking to drive awareness and enthusiasm around the classic clog with their existing audience.

Solution:

We activated our fans to share UGC of them in their crocs. We selected one ‘fan of the week’ and surprised & delighted with a new pair. We also enlisted influencers to create fun Halloween costumes with crocs and had them host a Halloween themed Twitter party.

Successfully Engaged Crocs Audience with their Hero Product
Ignite Social Media