CROCS
Social Media Sweepstakes & Influencer Campaigns
#RockWhiteCrocs
The Challenge
Crocs identified an emerging cultural shift and sought to reintroduce white Crocs as a style staple among younger generations during the summer season.
The Solution
We ran a series of influencer programs to build awareness of the white clog and grow brand affinity. Teen influencers and athletes wore white Crocs in their everyday lives and shared it with their followers. School sports teams captured content of their teams in white Crocs. Followers told us in the comments that they felt comfortable wearing Crocs because the influencer did.
#SquadGoalsSweeps
The Challenge
Crocs aimed to elevate visibility for their white clogs while strengthening brand affinity within the teen sports segment specifically.
The Solution
We enlisted school sports teams to capture content with white crocs that entered them into a sweepstakes for a chance to win white crocs for their squad and money for their school. Through this campaign, we were able to successfully increase awareness of Crocs with a niche audience of teenage athletes.
#Croctober
The Challenge
Crocs sought to activate #Croctober through a coordinated social campaign highlighting the classic clog. The challenge centered on driving stronger awareness and renewed excitement within the brand’s established follower base.
The Solution
Fan of the Week
The team produced four organic social posts each week highlighting a selected fan. Fans were chosen from user‑generated content submitted through a paid call‑for‑entries post. Each featured fan received a surprise pair of new clogs as part of the activation.
Halloween Influencer Activation + Twitter Party
Three influencers were engaged to create Halloween costumes incorporating Crocs, generating seasonal, creator‑led content. The campaign concluded with a themed Twitter party featuring four influencers who shared their enthusiasm for both Crocs and Halloween, driving real‑time conversation and community engagement.
Paid Media Support
Paid amplification supported key campaign moments, including the initial UGC submission post, the influencer‑generated Halloween content, and a promotional tweet for the Twitter party. All paid media was boosted through the Crocs owned social channels to maximize reach and participation.
