Ignite Social Media partnered with Club Carlson for ongoing social media services including: strategic consulting, community management, content creation, reporting, media buying
Results:
Generated 3.2MM total impressions and 3K referrals to clubcarlson.com – an exclusive environment for the Club Carlson Twitter community.
#HashtagHotelPromo trended nationally within 15 minutes of the campaign launch (8x), resulting in nearly 11K uses, during the 24-hours with a community of only 17K followers.
Gained 6K new followers with 9K page views, creating 312% increase in share-of-voice versus competitors.
Challenge:
The Club Carlson brand, of Carlson Rezidor Hotels Group, tasked us with generating a program that would accomplish two set objectives: 1) grow the Club Carlson twitter community, and 2) show new and existing followers the value of being a part of the Club Carlson Twitter community.
Solution:
The execution of the #HashtagHotel promotion was implemented in two stages:
PHASE 1: Incentivize target markets to join Club Carlson’s Twitter community by rewarding them with 1,000 Gold Points for following Club Carlson on Twitter
PHASE 2: Reward and engage Club Carlson’s Twitter community by turning Club Carlson’s Twitter account private for 24-hours and offer exclusive prizing, travel influencers Q&A’s and highlight Carlson Rezidor properties from across the globe. The second phase of the program was manned with a minimum of 4 team members for all 24-hours each with different responsibilities, including monitoring all hashtag responses, posting scheduled content and responses to tweets, picking and notifying qualified giveaway winners.
Executed an exclusive social program for members that drove engagement and booking referrals
