The Club Carlson brand, of Carlson Rezidor Hotels Group, tasked us with generating a program that would accomplish two set objectives: 1) grow the Club Carlson twitter community, and 2) show new and existing followers the value of being a part of the Club Carlson Twitter community.
The execution of the #HashtagHotel promotion was implemented in two stages:
PHASE 1: Incentivize target markets to join Club Carlson’s Twitter community by rewarding them with 1,000 Gold Points for following Club Carlson on Twitter
PHASE 2: Reward and engage Club Carlson’s Twitter community by turning Club Carlson’s Twitter account private for 24-hours and offer exclusive prizing, travel influencers Q&A’s and highlight Carlson Rezidor properties from across the globe. The second phase of the program was manned with a minimum of 4 team members for all 24-hours each with different responsibilities, including monitoring all hashtag responses, posting scheduled content and responses to tweets, picking and notifying qualified giveaway winners.