Over 100 influencers hired and managed in one year, generating 168 million true view impressions.
An impressive engagement rate of over 9.5%.
Influencer content used from brand channels converts at a higher rate than traditional content.
Challenge:
Big Lots! asked Ignite Social Media to create a new organic social media strategy for the retailer while also launching and managing a robust, Always On, influencer marketing program.
Solution:
The Big Lots! team used our in-depth social strategy as guidance while the Ignite team ran influencer programs in 44 of the 52 weeks (in just one year of our several together). The program not only generated high volumes of content (licensed to the brand in perpetuity) but also drove strong conversion as well as a strong engagement rate.
Client Conversation:
Below you can go in-depth on this program with a conversation between our CEO and our Big Lots client, Josh Chaney.
