Results:
+95% increase in average monthly reach following strategy shift
+111% increase in average monthly link clicks following strategy shift
Influencer impressions grew by 2.5x over prior year with over 1,000 pieces of content generated.
Challenge:
At Home needed our help defining an organic and influencer social strategy, helping drive more brand awareness and sales among their core audience.
Solution:
This strategy included an audit of previous performance, audience analysis, recommendations on content themes, content frequency, social voice, individual channel strategies for each of the platforms, and an influencer flight plan with storylines to help support their key messages and times of year.
