Altar’d State

Competing with brands like Anthropologie or Francesca’s, Altar’d State wanted to build a differentiated values-based brand based on their philosophy of faith and giving back. This required a social strategy that balanced the need for sales-driving and values-based content to ensure that the brand was differentiated from the competitive set. The brand needed a strategic digital presence focused on target consumers’ shopping habits, with three objectives: build awareness, grow affinity through deep connections, and drive in-store and online revenue. The brand was also eager to show the link between social media activity and in-store sales.

Ignite created 40+ weekly social posts optimized per channel, emphasizing shared values around charity, faith, culture, and fashion. The team engaged throughout the day as community managers, encouraged user-generated content, and deployed diverse ad formats including shoppable posts and geo-targeted units for offline sales.