Free eBook:

Community Management for the Customer Journey


Strategies that engage fans at each stage of the journey

Marketers often only think about the customer journey with respect to ad placement and content development. However, when done right, community management and customer service can also steer customers further down the path of purchase.


This eBook provides tips you can easily apply to each phase of the customer journey:


  • Awareness
  • Consideration
  • Conversion
  • Post-Purchase
  • Advocacy
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