2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year and a little sprinkle of speculation for what is to come in 2016. Facebook Organic Reach Oh Facebook organic reach, where hast thou gone. This year we...

29 December, 2015

Social media monitoring has been around since social media marketing came into existence. Monitoring is great for customer service, measuring share of voice, brand and competitor research, product feedback, etc. As such, it has become a necessity for any brand or agency working in the...

18 December, 2015

Bam! Yep, that’s a wall and you just walked into it. That moment when you just don’t know what to write about. It happens to everyone, so we put together a quick tip on how to use data from your existing blog content as a...

25 November, 2015

Earlier this month, following rumors of a “dislike” button, Facebook announced a pilot called Reactions. Currently only available in Spain and Ireland, Reactions is a way to qualify likes on a post with more specific emotions. At this early stage, you might not know how...

22 October, 2015

Social Media has evolved significantly over the past few years. Not only for you and I posting our updates to Facebook, Instagram, Snapchat, or [insert your favorite platform here], but for businesses and social connections as well. Despite years of ongoing upgrades to social analytics, proving...

10 September, 2015

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...

26 March, 2015

The term “dark social” was first created by Alexis C. Madrigal in a 2012 article written for The Atlantic. Which in digital life means 14 years ago and therefore ahead of his time.  His instincts were that, to a large extent, we share links with...

15 December, 2014

Congratulations, you did it! You’ve managed to build your social media following into an active and engaged community. You’ve taken to heart that your social media community is about quality more so than quantity, and you now want to reward your community with a fun...

06 January, 2014

Analytics are a beautiful thing. They can tell you so much about a demographic, brand, program performance, and more. However, if you don't know how to read the data correctly, analytics can trick you. Have you ever looked at the social media metrics after a campaign...

26 November, 2013

The third and final Presidential Debate in Boca Raton, FL proved to be the least exciting of the series, despite the 8.2 million mentions around the debate. Though the Twittersphere found Romney a more interesting topic of discussion, early polls from both CBS and CNN...

23 October, 2012

Last night's town hall forum and second presidential debate turned out to be quite the fight. Trying to make up for his performance in the first debate, President Obama came out swinging while Governor Romney kept up his dukes in strong defense. Sparring with statistics,...

17 October, 2012